Marketing Toys: It's Child's Play ed. Stephen Firth, Barbara Biggins and Tracey Newlands (1995)
This book of articles on Marketing Toys: It's Child's Play was prepared from papers delivered at a conference at New College, UNSW, in March 1995. The objective of the conference was to raise community, government, toy and advertising industry awareness of the impact on children and their play of product related programs or programme length commercials. This was in recognition of the steady increase over the last 10 years of animated TV series made to sell products, rather than just to entertain or just enhance the quality of children's lives. The conference also aimed to draw attention to the developmental needs of children, and to some threshold understandings which affect policy making regarding advertising directed at children through toys and cartoon programs that promote toys.